Meta (owner of Facebook and Instagram) has well-defined advertising policies to ensure ads are trustworthy, safe, and compliant across its platforms. Here’s a clear overview of the key guidelines:
1. What’s Allowed – and What’s Not
Ads are reviewed—automatically and manually—to ensure compliance. Violating policies leads to rejection or removal
Common Violations:
- Misleading or deceptive content
- Ads referencing personal attributes such as race, religion, or health
- Targeting minors with adult content or weight loss ads intended for users under 18
2. Sensitive Content Restrictions
Specific types of content must meet stricter guidelines:
- Personal Attributes: Ads must not imply users’ sensitive data like medical conditions, financial status, or identity
- Health & Weight-Loss: Should only target adults (18+) and avoid misleading claims or stunt visuals.
- Adult Content: Anything sexual or explicit is not allowed.
3. Content Always Prohibited
Some types of content are completely disallowed:
- Illegal products (e.g., drugs, weapons)
- Scammy or exploitative financial offers
- Hate speech, harassment, or discrimination
4. Permitted with Special Conditions
Certain content is allowed, but only under strict conditions:
- Alcohol: Must comply with age restrictions and local laws
- Gambling & Politics: Require special authorization and target specific audiences
- Political or Social Issues: Must include “Paid for by” disclosures and meet local legal standards
5. How Meta Enforces These Rules
Meta uses a layered approach:
- Remove content that violates policies
- Reduce the visibility of borderline ads
- Inform the advertiser about any issues
Advertisers can request a review if they believe their ad was unfairly disapproved.
Why Compliance Matters
- User protection from scams and harmful content
- Brand reputation remains intact and professional
- Avoid penalties, such as account restrictions or ad rejection
- Ensure ad effectiveness by maintaining visibility and credibility
Quick Compliance Checklist
| To Do | Why It Matters |
| Follow accurate, truthful messaging | Avoid ad rejection |
| Avoid referencing sensitive attributes | Prevent misuse of personal data |
| Use proper age and location targeting | Comply with legal standards |
| Add disclaimers for political, alcohol, or gambling ads | Stay transparent and compliant |
| Monitor performance and appeal if needed | Keep ads running smoothly |
By understanding and following Meta Advertising Standards, you ensure your campaigns are effective, trustworthy, and compliant, protecting both your brand and your audience