Online Public Relations (Online PR) is the use of digital media such as websites, social media, influencers, and online news platforms to build a positive brand image, enhance credibility, and increase brand awareness.

Public relations focuses on building brand image and credibility through valuable content that is shared by media or third parties, while advertising involves purchasing media space to directly promote the brand.

Every business can benefit from Online PR, whether it’s a small business, service-based company, nonprofit organization, or a brand looking to build awareness and credibility.

Yes! Publishing high-quality content on websites and online media can improve SEO and enhance a brand’s visibility on Google through backlinks from credible websites.