KEY TAKEAWAYS
- Define the website role and primary users
- Plan information/content architecture before visual detail
- Treat mobile, performance, SEO and accessibility as foundations
- Design CMS and post-launch ownership
Why this matters to the business
Landing pages focus on specific campaign actions, while websites support discovery, credibility and broader business information.
A practical way to think about it
A website should start with business goals, users and content, then use design and technology to make information clear and guide useful action.
Use the principles above as a decision framework, then adapt them to the audience, current process, available data and resources.
How MEPOR applies the principle
We connect this topic only to services we actually provide—Digital Marketing, Online PR, Website & Online System, or Technology & AI—rather than adding technology for its own sake.
Common mistakes01 02 03
Starting with visuals before content
Too many menus but important information is hard to find
No content ownership after launch